Country of origin: Germany
As early as 1989, determined to do something against the flood of single-use plastic, the Vel.Vet brand has emerged.
They provided glass bottle shampoo, shower gel and body lotion refill system for health food stores and hotels.
In times of fast consumption and practical disposable packaging, this sustainable idea has not established itself on the market in the long run.
Over 30 years later, they’ve decided to do it again. As a mother and daughter team, with the experience of two generations, the Nada Simply Care brand has been established.
As a result, they came up with their first revolutionary, certified vegan and natural, zero-waste powder pyramids that turn into a liquid shower gel & shampoo just by adding water.
Other ideas of alternatives to solid soaps and shampoos are yet to come.
RETHINK – finding a way to produce natural, innovative and eco-friendly products.
REFUSE – using and producing more of the single-use plastic. The company is focused on minimising production waste and its carbon footprint. #stopsingleuseplastic
REDUCE – liquid shower gels and shampoos usually consist of more than 90% water. Nada idea was to leave out the water to make a product without a disposable bottle. It avoids plastic packaging production and also saves on CO² emissions during shipment. A commercially available shower gel weighs about 250g, whilst the Nada pyramid is just 40g.
REUSE – returning to the old fashioned way that has proved to be more ecological and sustainable. The refill systems or bringing our bags or bottles for buying goods has inspired the founders to develop a long-lasting bottle to be reused as many times as possible.
RECYCLE – the Nada bottle body is made of 100% recycled plastic, which means no new resources for production is needed. They also encourage using an old shampoo bottle as an alternative too.
*The lid is not yet made from recycled plastic, but the company aims to achieve this very soon.
ROT – the little Nada pyramid is entirely compostable and hence closes the circle of the zero-waste principle.